On September 21, Audi China issued a statement: Recently, in order to effectively protect the legitimate rights and interests of overseas consumers, Audi headquarters has launched relevant legal actions against overseas importers that sell AUDI models without official authorization. The statement from the Audi headquarters is a reminder about the current behavior of importers selling overseas without official authorization, and to effectively protect the relevant rights and interests of overseas consumers. The purpose of the relevant report is to express that the European Audi dealer network is unable to provide after-sales service guarantees for unofficially supported parallel imported AUDI vehicles currently entering the European market, rather than disapproving the brand. However, there are related reports that have caused public misunderstandings and affected the AUDI brand image. Here, we solemnly state and clarify that the AUDI brand is a new electric brand established by Audi in China and is an important pillar of Audi's dual brand strategy.
智通財經·09/21/2026 12:25:04
語音播報
On September 21, Audi China issued a statement: Recently, in order to effectively protect the legitimate rights and interests of overseas consumers, Audi headquarters has launched relevant legal actions against overseas importers that sell AUDI models without official authorization. The statement from the Audi headquarters is a reminder about the current behavior of importers selling overseas without official authorization, and to effectively protect the relevant rights and interests of overseas consumers. The purpose of the relevant report is to express that the European Audi dealer network is unable to provide after-sales service guarantees for unofficially supported parallel imported AUDI vehicles currently entering the European market, rather than disapproving the brand. However, there are related reports that have caused public misunderstandings and affected the AUDI brand image. Here, we solemnly state and clarify that the AUDI brand is a new electric brand established by Audi in China and is an important pillar of Audi's dual brand strategy.