Relying on its unique quartz sandstone peak forest landscape, Zhangjiajie, Hunan broke out of the traditional landscape tourism model and created an immersive international outdoor sports destination with high-end extreme events and high-altitude experience programs for influencers as the core, attracting a large number of overseas visitors. According to data, from January to August 2026, Zhangjiajie received 994,500 inbound visitors, an increase of 20.47% over the previous year; it achieved tourism foreign exchange revenue of US$109.61 million, an increase of 40% over the previous year.

Relying on its unique quartz sandstone peak forest landscape, Zhangjiajie, Hunan broke out of the traditional landscape tourism model and created an immersive international outdoor sports destination with high-end extreme events and high-altitude experience programs for influencers as the core, attracting a large number of overseas visitors. According to data, from January to August 2026, Zhangjiajie received 994,500 inbound visitors, an increase of 20.47% over the previous year; it achieved tourism foreign exchange revenue of US$109.61 million, an increase of 40% over the previous year.