In order to protect the legitimate rights and interests of users and build a healthy and orderly financial information ecosystem, Douyin continues to deepen the governance of the financial industry. Since the release of the “Douyin Community Financial Industry Convention” at the end of 2025, the platform has continuously improved governance strategies and optimized the financial content ecosystem. During the control process, we discovered that financial irregularities are characterized by strong concealment, many variations, and rapid evolution. Violations are particularly concentrated in areas such as qualification issues, illegal marketing, and overseas exhibitions. In response to the above irregularities, the platform further adopted strict qualification certification standards, completely abolished the certification of 6,888 “financial planners”, and simultaneously promoted special controls such as cross-border illegal marketing, illegal stock recommendation and foreign exchange speculation, and improper manipulation of popular blog traffic. In the third quarter of 2026, more than 45,000 illegal contents were disposed of, more than 1,000 illegal accounts were disposed of, and a number of high-risk accounts that caused damage to users' assets were completely banned.

In order to protect the legitimate rights and interests of users and build a healthy and orderly financial information ecosystem, Douyin continues to deepen the governance of the financial industry. Since the release of the “Douyin Community Financial Industry Convention” at the end of 2025, the platform has continuously improved governance strategies and optimized the financial content ecosystem. During the control process, we discovered that financial irregularities are characterized by strong concealment, many variations, and rapid evolution. Violations are particularly concentrated in areas such as qualification issues, illegal marketing, and overseas exhibitions. In response to the above irregularities, the platform further adopted strict qualification certification standards, completely abolished the certification of 6,888 “financial planners”, and simultaneously promoted special controls such as cross-border illegal marketing, illegal stock recommendation and foreign exchange speculation, and improper manipulation of popular blog traffic. In the third quarter of 2026, more than 45,000 illegal contents were disposed of, more than 1,000 illegal accounts were disposed of, and a number of high-risk accounts that caused damage to users' assets were completely banned.