There is only half a month left until the official implementation of the “Administrative Measures on Online Marketing of Financial Products” on September 30, and the supervision of fund internet marketing has been strengthened once again. The Securities Times reporter learned from the industry that at the beginning of September, the latest “Notice on Institutional Supervision” was issued under the supervision, which focused on regulating the transfer channel cooperation between securities fund institutions and third-party Internet platforms. Previously, the common model of redirecting and draining through internet platforms in the industry has ushered in strong supervision. At the same time, a plan obtained by the reporter on how to operate fund products on an internet platform shows that the internet marketing game for funds that bring goods through “Big V” and “Little V” has not completely left the market. Promotion models such as net worth broadcasts, “on-board” promotions, purchase operation displays, and word-of-mouth posts are still hidden. On the one hand, regulatory boundaries are constantly being refined, and on the other hand, traditional traffic marketing models have yet to be cleaned up. As the official implementation of the “Measures” approaches, fund internet marketing is entering an important rule transition period.

There is only half a month left until the official implementation of the “Administrative Measures on Online Marketing of Financial Products” on September 30, and the supervision of fund internet marketing has been strengthened once again. The Securities Times reporter learned from the industry that at the beginning of September, the latest “Notice on Institutional Supervision” was issued under the supervision, which focused on regulating the transfer channel cooperation between securities fund institutions and third-party Internet platforms. Previously, the common model of redirecting and draining through internet platforms in the industry has ushered in strong supervision. At the same time, a plan obtained by the reporter on how to operate fund products on an internet platform shows that the internet marketing game for funds that bring goods through “Big V” and “Little V” has not completely left the market. Promotion models such as net worth broadcasts, “on-board” promotions, purchase operation displays, and word-of-mouth posts are still hidden. On the one hand, regulatory boundaries are constantly being refined, and on the other hand, traditional traffic marketing models have yet to be cleaned up. As the official implementation of the “Measures” approaches, fund internet marketing is entering an important rule transition period.