At 8 p.m. on September 12, the iPhone 18 Pro series officially began pre-sale online. According to Taobao flash sales transaction data, in the first hour after the pre-sale began, ihone 18 Pro sales doubled compared to the same period last year for the iPhone 17 Pro. Among them, the 256GB burgundy burgundy version of the iPhone 18 Pro Max became the most popular phone on the day of launch. On the same night, driven by the popularity of new models, the turnover of all Apple hardware products on the Taobao flash shopping platform increased more than 25 times compared to a single day on weekdays.

At 8 p.m. on September 12, the iPhone 18 Pro series officially began pre-sale online. According to Taobao flash sales transaction data, in the first hour after the pre-sale began, ihone 18 Pro sales doubled compared to the same period last year for the iPhone 17 Pro. Among them, the 256GB burgundy burgundy version of the iPhone 18 Pro Max became the most popular phone on the day of launch. On the same night, driven by the popularity of new models, the turnover of all Apple hardware products on the Taobao flash shopping platform increased more than 25 times compared to a single day on weekdays.