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Does Higher Mortgage Rates Change The Bull Case For Zillow (ZG)?

Simply Wall St·09/12/2026 04:25:20
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  • Mortgage costs climbed ahead of the latest CPI print, with the average 30 year fixed rate reported at 6.83%, raising fresh questions about how much housing demand and refinancing appetite could soften for Zillow Group’s mortgage and related services.
  • This spike in borrowing costs hits right where Zillow Group has been trying to deepen its role in the real estate transaction and tests how resilient its efforts to grow mortgage and ancillary revenue can be when affordability tightens.
  • We will now look at how Zillow Group's investment narrative holds up as mortgage rates rise ahead of key inflation data.
Seize this moment around Zillow Group and rising mortgage costs to review hand-picked real estate and housing exposed opportunities from our list of solid balance sheet and fundamentals (23 results).

Zillow Group Investment Narrative Recap

To own Zillow Group, you need to believe digital real estate tools keep pulling buyers, sellers, renters and agents into its ecosystem, and that more of those connections can convert into paid services. The big near term swing factor is how fast Zillow can deepen usage of its integrated products, from Premier Agent to mortgages and rentals, inside a choppy housing backdrop.

The jump in 30 year mortgage rates to 6.83% increases pressure on real estate transaction volumes and refinancing, which can weigh on lead generation and mortgage revenue. That ties directly into the main risk today. Prolonged affordability stress would test Zillow’s ability to grow while commissions and regulatory scrutiny also hang over agent spending.

Company announcements have been thin around this specific rate spike, so the most relevant context is the existing push into an end to end ecosystem such as Zillow 360, Enhanced Markets and mortgages. Your thesis really comes down to whether deeper integration across Residential, Rentals and Mortgages can offset softer volumes when borrowing costs climb.

That integrated approach links directly back to the key catalysts analysts focus on, including more ancillary services per customer and efficiency gains from software and AI. Rising mortgage costs make that execution test sharper. If Zillow Group keeps consumers and agents engaged across more touchpoints, it has more room to absorb short term pressure in originations and advertising budgets.

Zillow Group's narrative projects US$3.9b revenue and US$527.4m earnings by 2029. This assumes 13.4% yearly revenue growth and requires earnings to rise by roughly 8.6x from about US$61.0m today.

Uncover how Zillow Group's fair value indicates an 89% potential upside to its current price that could close faster than many investors expect.

NasdaqGS:ZG 1-Year Stock Price Chart
NasdaqGS:ZG 1-Year Stock Price Chart

Exploring Other Perspectives

Some of the most optimistic analysts lean into a different catalyst. They focus on Zillow Group’s push to embed more services into each move, with bullish forecasts built on revenue reaching about US$4.2b and earnings of roughly US$816.6m by 2029. Those projections were set before this mortgage rate jump, so views may evolve as conditions shift.

Explore 2 other Zillow Group fair value estimates, including one that suggests as much as 200% upside from the current price!

Reach Your Own Conclusion

Disagree with existing narratives? Extraordinary investment returns rarely come from following the herd, so go with your instincts.

Looking For More Ideas Beyond Zillow Group?

Once you have a view on Zillow Group, it can help to widen the lens and see how other listed businesses stack up on quality, balance sheet strength and return potential using the Simply Wall St Screener.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.