Avid and Google Cloud Expand Strategic Partnership to Deliver Browser-Based Media Composer and Agentic Creative Workflows

BURLINGTON, Mass. and SUNNYVALE, Calif., Sept. 11, 2026 /PRNewswire/ -- Avid and Google Cloud today announced the expansion of their strategic partnership, introducing browser-based Avid Media Composer, the company's flagship video editing platform, and an upgraded Avid Content Core, Avid's content data platform. By embedding Google Cloud's Gemini Enterprise and Google BigQuery directly into Avid's post-production environment alongside media-specific AI agents and Avid tools, creators can remove the constraints of physical hardware and administrative friction. As a result, editors and directors can collaborate seamlessly from anywhere, automate repetitive tasks, and focus on storytelling.