Changes in US stocks | The biggest press conference in more than ten years hit, Apple (AAPL.US) fell nearly 1% at the beginning of the session

The Zhitong Finance App learned that on Wednesday, Apple (AAPL.US) fell nearly 1% at the beginning of the session. The stock price weakened for three consecutive days, and is now reported at $313.32. According to the news, at 1 a.m. on September 10, Beijing time, Apple will hold a special fall event with the theme of “Surpriseandshine (Surpriseandshine)”. Apple's new CEO John Ternus will take the stage tonight at his first press conference after taking over the seal. In a letter to employees last week, he wrote, “I'm looking forward to the company's upcoming series of major new products. Next week we'll have an extraordinary launch event, and what's even more exciting for me is the many surprises that followed — from great products that are ready to be launched, to new products we haven't even imagined.”

Bank of America Securities analyst Wamsi Mohan pointed out that the three core highlights of tonight's press conference are the potential sharp price increases for Apple's first folding iPhone, the Pro series, and the pace adjustment to postpone the release of low-priced iPhone models until the spring of 2027. The combination of the three events made this press conference the most intense one in recent years.