Klaviyo unveils headless CRM upgrades at K:BOS customer conference

• Klaviyo used its K:BOS annual customer conference to unveil a “headless” shift that opens its CRM to external AI agents.
• Platform access expands via 260+ MCP tools and 490+ APIs, enabling use from Claude, ChatGPT, or other AI systems.
• Introduced SQL querying inside the Klaviyo Data Platform in preview, translating plain-language prompts into SQL for marketers.
• Rebranded Marketing Analytics as a Personalization layer, using specialized models to decide targeting, content, timing, and channel.
• Expanded Customer Agent with 100+ language support; voice support flagged as coming soon.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Klaviyo Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260908135080) on September 09, 2026, and is solely responsible for the information contained therein.