FTSE Russell survey shows 78% of advisors cite friction in direct indexing implementation

• LSEG analysis flagged direct indexing as a core capability gaining traction among wealth managers, based on an FTSE Russell survey.
• 83% of current users reported direct indexing helps grow high-net-worth relationships, signaling stronger client-retention leverage.
• 78% cited implementation friction, with the biggest challenges concentrated at independent broker-dealers and RIAs.
• 86% of advisors want to expand direct indexing knowledge, pointing to a large education-driven adoption opportunity.
• A majority of advisors expect AI to accelerate direct indexing growth, reinforcing a positive medium-term industry outlook.

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