BrilliA launches Jockey brand in Indonesia under five-year license deal

• BrilliA launched Jockey-branded apparel in Indonesia under a five-year exclusive trademark license signed in June 2026.
• Rollout runs through PT Mirae Asia Pasifik, using e-commerce marketplaces alongside its retail and wholesale distribution network.
• Initial range covers underwear, bras, loungewear; management flagged expansion into adjacent categories as the business scales.
• Move targets Indonesia’s 280+ million consumers; Statista pegged the 2024 apparel market at about USD 22-23 billion.
• Financial terms of the license agreement were not disclosed.

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