Apple will hold an autumn product launch on September 9, local time. This is also the first product launch since John Turnus took over as CEO. Naturally, the biggest suspense is Apple's first folding screen iPhone, which has been rumored for a long time. At the same time, high-end models such as the iPhone 18 Pro and iPhone 18 Pro Max will also be unveiled at the same time, but the latter's focus is more on “how much the price will increase.” Mark Gurman, a well-known tech whistleblower and folding screen enthusiast, shared on social media on Sunday that he had already spent $20 to buy an Apple folding screen case early on.

Apple will hold an autumn product launch on September 9, local time. This is also the first product launch since John Turnus took over as CEO. Naturally, the biggest suspense is Apple's first folding screen iPhone, which has been rumored for a long time. At the same time, high-end models such as the iPhone 18 Pro and iPhone 18 Pro Max will also be unveiled at the same time, but the latter's focus is more on “how much the price will increase.” Mark Gurman, a well-known tech whistleblower and folding screen enthusiast, shared on social media on Sunday that he had already spent $20 to buy an Apple folding screen case early on.