“I've been very uneasy over the past few years. On the one hand, I'm not very comfortable with my personality; on the other hand, I'm actively choosing to find new development opportunities.” On September 5, at the opening ceremony of the 2026 Yabuli Forum Summer Annual Meeting, Yu Minhong, chairman of New Oriental Education Technology Group, summarized his recent situation in this way. He admits that he is currently one of the biggest “entrepreneur influencers” and still participates in various live broadcasts and product promotions, but he believes that this is not a “bad thing” because putting personal reputation and fame on top will naturally be more careful and careful about the product and ensure its quality. He said bluntly that the pain point of Dongfang's selection thinking is food safety. Up to now, none of the company's own products have safety issues, because thorough testing has been carried out behind them. The process was quite tedious and arduous, but the results were beautiful. Our own products have earned a high level of trust from customers, and I think this is a benefit of catching pain points.

“I've been very uneasy over the past few years. On the one hand, I'm not very comfortable with my personality; on the other hand, I'm actively choosing to find new development opportunities.” On September 5, at the opening ceremony of the 2026 Yabuli Forum Summer Annual Meeting, Yu Minhong, chairman of New Oriental Education Technology Group, summarized his recent situation in this way. He admits that he is currently one of the biggest “entrepreneur influencers” and still participates in various live broadcasts and product promotions, but he believes that this is not a “bad thing” because putting personal reputation and fame on top will naturally be more careful and careful about the product and ensure its quality. He said bluntly that the pain point of Dongfang's selection thinking is food safety. Up to now, none of the company's own products have safety issues, because thorough testing has been carried out behind them. The process was quite tedious and arduous, but the results were beautiful. Our own products have earned a high level of trust from customers, and I think this is a benefit of catching pain points.