Looking deeper, behind the change in demand is a shift in the logic of buying a home. In the past, housing prices rose unilaterally, and buyers were willing to pay for development risks when they bought a house early and earned money early. Now that housing prices are stabilizing, houses have returned to residential characteristics, buyers value the certainty of products more. Real market demand is forcing the industry to put an end to the “money is taken, the house cannot be handed over” chaos. Under this general trend, housing enterprises should take the initiative to step out of their comfort zone and reshape business models adapted to the current era of housing sales as soon as possible.

Looking deeper, behind the change in demand is a shift in the logic of buying a home. In the past, housing prices rose unilaterally, and buyers were willing to pay for development risks when they bought a house early and earned money early. Now that housing prices are stabilizing, houses have returned to residential characteristics, buyers value the certainty of products more. Real market demand is forcing the industry to put an end to the “money is taken, the house cannot be handed over” chaos. Under this general trend, housing enterprises should take the initiative to step out of their comfort zone and reshape business models adapted to the current era of housing sales as soon as possible.