With the disclosure of the 2026 semi-annual report, the AI application of the five major A-share listed insurers showed a stark change: AI is speeding up penetration from customer service, office support to core business processes such as marketing, underwriting, claims processing, and risk control. At the same time, indicators such as “word consumption” and “number of calls” have begun to enter insurers' semi-annual reports, and some insurers have disclosed operating data such as AI-assisted sales and intelligent review rates to the outside world. This change means that AI applications in the insurance industry are moving beyond simple technology deployment and gradually entering a new stage of deep integration with business management. Interviewed experts said that the insurance business has the characteristics of large customers, long process chains, and many review processes, which provides rich scenarios for large-scale AI applications. As applications continue to expand, the value of AI will further extend to business goals such as promoting sales for insurers, reducing costs, and strengthening risk management and control.

With the disclosure of the 2026 semi-annual report, the AI application of the five major A-share listed insurers showed a stark change: AI is speeding up penetration from customer service, office support to core business processes such as marketing, underwriting, claims processing, and risk control. At the same time, indicators such as “word consumption” and “number of calls” have begun to enter insurers' semi-annual reports, and some insurers have disclosed operating data such as AI-assisted sales and intelligent review rates to the outside world. This change means that AI applications in the insurance industry are moving beyond simple technology deployment and gradually entering a new stage of deep integration with business management. Interviewed experts said that the insurance business has the characteristics of large customers, long process chains, and many review processes, which provides rich scenarios for large-scale AI applications. As applications continue to expand, the value of AI will further extend to business goals such as promoting sales for insurers, reducing costs, and strengthening risk management and control.