NIO (09866) Li Bin: The average price of Le Dao in the first half of the year was 248,000, and the value preservation rate was 74.92%, targeting the high line of traditional joint ventures

The Zhitong Finance App learned that on September 3, Li Bin, founder, chairman and CEO of NIO (09866), pointed out at a financial press conference for the second quarter of 2026 that the average transaction price of the Ledao brand in the first half of the year reached 248,000 yuan, which is higher than traditional luxury brands such as Cadillac and Volvo.

He pointed out that the Ledao brand was one of the few brands that achieved a sharp rise in volume and price in the first half of the year. The Ledao L60 had a one-year value preservation rate of 74.92%, ranking first among pure electric mid-size SUVs.

Li Bin clearly positioned the Ledao brand: “We are determined to be on the high line of traditional joint ventures. With a price of over 200,000 yuan, there is currently no good supply of products.” He explained that the positioning of a “high quality family car” allows users to “drive well to the unit.”