Alibaba Accio partners with Hyve Group, Business Show Media, Raccoon Media to deploy AI exhibition agent across European trade shows

• Alibaba.com’s Accio platform named official agentic AI partner for Hyve Group, Business Show Media, Raccoon Media Group.
• Accio “Exhibition Agent” to be deployed across six European trade shows in the UK, Netherlands, spanning multiple retail and sourcing categories.
• Tool integrates into exhibitor directories, floor plans to match buyers with suppliers, plan routes, trigger RFQs, procurement workflows.
• Rollout follows June 2026 pilot at Smart Manufacturing Week, where it supported 13,000 visitors, more than 430 exhibitors.

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