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DeNA (TSE:2432) Expands AI Animation Work, Does The Stock Look Fairly Valued?

Simply Wall St·09/04/2026 01:35:02
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DeNA (TSE:2432) stock is back in focus after Utopai Studios announced an AI-assisted animation collaboration with the company’s Entertainment Development Business Unit, highlighting potential changes to DeNA’s experimental production workflows.

DeNA’s share price has edged up over the year, with a 1-year total shareholder return of 18.32% and a 3-year total shareholder return of 78.75%, while the recent 4.38% 30-day share price return suggests momentum has picked up again around developments such as the Utopai Studios AI collaboration.

Scan how DeNA’s AI-driven push compares with other potential beneficiaries of the same trend by reviewing the hand picked 10 AI small caps that are shaping the next wave of AI led content and services.

DeNA now has a fresh AI story and a share price that has already moved. The underlying businesses and cash flows are one thing. Whether today’s valuation still leaves enough upside is a different question.

Most Popular Narrative: 2.5% Undervalued

The most followed narrative currently places DeNA’s fair value at ¥2,650, which is slightly above the last close of ¥2,584.5 and ties that modest gap to specific expectations for earnings, margins and buybacks.

Rapid global adoption and engagement with Pokemon Trading Card Game Pocket, launched in 150 countries with exceptional download and retention rates, positions DeNA to benefit from expanding mobile internet usage and the rising monetization of digital content, likely delivering sustained top-line growth and increased segment profits in gaming.

Read the complete narrative.

Want to see the earnings and margin roadmap that backs this fair value for DeNA? The narrative leans on steady revenues, firmer profits and a richer future P/E. Curious how those moving parts are combined to justify that target and the required re rating multiple?

Result: Fair Value of ¥2,650 (ABOUT RIGHT)

Have a read of the narrative in full and understand what's behind the forecasts.

However, you still need to watch two key risks for DeNA: softer live streaming revenues and heavy reliance on flagship gaming titles such as Pokemon Trading Card Game Pocket.

Find out about the key risks to this DeNA narrative.

Another View on DeNA’s Valuation

The first narrative leans on fair value around ¥2,650 for DeNA using analyst targets and future earnings. A different lens is the SWS DCF model, which puts DeNA’s future cash flow value at ¥1,368.97 while the share price is ¥2,584.5. That points to the stock trading well above this estimate.

The two methods tell very different stories about what investors are paying for DeNA’s future cash flows. The gap raises a practical question: Which set of assumptions do you feel more comfortable relying on when you look at your own risk tolerance and time horizon?

Look into how the SWS DCF model arrives at its fair value.

2432 Discounted Cash Flow as at Sep 2026
2432 Discounted Cash Flow as at Sep 2026

Simply Wall St performs a discounted cash flow (DCF) on every stock in the world every day (check out DeNA for example). We show the entire calculation in full. You can track the result in your watchlist or portfolio and be alerted when this changes, or use our stock screener to discover 27 high quality undervalued stocks. If you save a screener we even alert you when new companies match - so you never miss a potential opportunity.

Next Steps

With mixed signals around DeNA’s fair value and future cash flows, it makes sense to move quickly and check the underlying details for yourself. Balance the potential upside against the concerns by weighing the 3 key rewards and 2 important warning signs.

Looking for more investment ideas beyond DeNA?

If DeNA has your attention, do not stop there. Broaden your watchlist with other stock ideas that fit different goals and risk levels.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.