Alpha Modus wins 13th US patent covering in-store shopper behavior-to-mobile offer handoff

• Alpha Modus Holdings said the USPTO issued U.S. Patent No. 12,725,176, its 13th granted U.S. patent.
• Patent covers turning in-store shopper behavior into personalized, priced offers delivered to a shopper’s phone.
• Claims describe linking shelf-level behavior tracking with a separate location system to target offers in real time.
• Priority chain traces to a provisional application filed in July 2013.
• U.S. retail media ad spend is projected at USD 71.09 billion in 2026, the release said.

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