Market Chatter: Publicis Reportedly Lands Global Media Contract with PepsiCo

07:33 AM EDT, 09/03/2026 (MT Newswires) -- Publicis Groupe (PUB.PA) was appointed as PepsiCo's (PEP.F) exclusive global media account partner, trade publication Adweek reported Thursday, citing a confirmation from the consumer packaged goods company. The French advertising and communications group will develop a new artificial intelligence- and data-driven media model for PepsiCo's entire portfolio across over 200 markets, according to the report. Publicis will withdraw its pitch for the rest of Coca-Cola's (CCC3.F) global media business as a result of the deal with PepsiCo, sources with direct knowledge of the matter told the publication. Publicis already handles Coca-Cola's media business in the US and Canada. Publicis, PepsiCo, and Coca-Cola did not immediately respond to requests for comment from MT Newswires. (Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)