Foxtel’s DAZN Media+ partners with AudienceProject for cross-media audience measurement

• Foxtel entered a partnership via DAZN Media+ with AudienceProject to roll out independent cross-media audience measurement across its video platforms.
• Service is slated for 2027, giving advertisers a single view of campaign reach and frequency across streaming and linear TV.
• Measurement combines census-level ad delivery data with AudienceProject’s panel to report demographics, co-viewing, overlap, reach, frequency.
• Plan includes reporting incremental reach from streaming versus linear TV, supporting media planning decisions across total TV campaigns.

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