Tripadvisor data show craft class bookings jump 88% in H1 2026

• TripAdvisor analysis of H1 2026 bookings showed a shift from passive sightseeing toward immersive, experience-led travel.
• Craft class bookings rose 88% year over year; U.S. bookings for Japanese craft classes climbed more than 300%.
• Concerts and special events advanced 87%; eco tours gained 62% amid rising demand for nature-based activities.
• Day spa experiences increased 45%, led by geothermal and thermal offerings; New Zealand day spa bookings more than doubled.
• Experiences outside the top 100 destinations grew more than twice as fast as the top 100; Guatemala bookings rose 74%.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. TripAdvisor Inc. published the original content used to generate this news brief on August 25, 2026, and is solely responsible for the information contained therein.