Hemnet July net sales fall 17% to SEK 90.4 million

• Hemnet posted preliminary July 2026 net sales of SEK 90.4 million, down 17.2% year on year.
• ARPL on paid listings rose 12% to SEK 8,502, despite lower activity.
• Published listings fell 9.5% to 8,100; paid listings dropped 25.9% to 6,700.
• Jan–July net sales totaled SEK 709.4 million, down 23%; ARPL increased 12.2% to SEK 9,039.
• “Sell first, pay later” shifted revenue recognition to sale, pressuring reported sales; Under the Radar listings launched in July.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Hemnet Group AB (publ) published the original content used to generate this news brief on August 21, 2026, and is solely responsible for the information contained therein.