At the Li Ning Earnings Report meeting on August 21, Li Ning Group Executive Director and Co-CEO Qian Wei first systematically explained the logic of cooperation with NBA star Stephen Curry. He pointed out that the partnership between the two sides is a deep binding at the level of brand strategy. Unlike traditional players endorsing the short-term traffic style of “running a shoe-out event,” it requires long-term operation and phased progress. Qian Wei made it clear that the multi-dimensional value of this cooperation is not only to empower the basketball line, but also to enhance the overall potential of the Li Ning brand through comprehensive strategic collaboration.

At the Li Ning Earnings Report meeting on August 21, Li Ning Group Executive Director and Co-CEO Qian Wei first systematically explained the logic of cooperation with NBA star Stephen Curry. He pointed out that the partnership between the two sides is a deep binding at the level of brand strategy. Unlike traditional players endorsing the short-term traffic style of “running a shoe-out event,” it requires long-term operation and phased progress. Qian Wei made it clear that the multi-dimensional value of this cooperation is not only to empower the basketball line, but also to enhance the overall potential of the Li Ning brand through comprehensive strategic collaboration.