Zhou Heiya (01458) Revenue increased by nearly 20% in the first half of 2026, and the omnichannel layout entered a period of acceleration

The Zhitong Finance App learned that on August 20, Zhou Heiya (01458) announced the results for the first half of 2026. During the reporting period, Zhou Heiya achieved revenue of 1,461 billion yuan, an increase of 19.5% over the previous year; net profit of 91.496 million yuan, highlighting overall growth resilience.

Among them, the share of profitable stores has increased, and the operating base of stores has become more solid. It is worth noting that the channel business has become the Group's core growth engine. The overall growth rate of online+offline channels reached 80.4% in the first half of the year. Among them, the growth rate of offline channels reached 207.2%, which was impressive.

The channel business is growing rapidly and has become the core growth engine

With the continuous restructuring of leisure and marinated food consumption scenarios and channel patterns, omni-channel coverage has become a core competitive barrier in the industry. In the first half of the year, Zhou Heiya used the channel business as the core gripper for growth, customizing differentiated operation plans for various business formats such as member supermarkets, snack sales, convenience store chains, e-commerce platforms, etc., and achieved rapid channel business growth through benchmarking and marketing transformation.

An in-depth breakthrough in offline channel benchmarking. With member stores and convenience store chains as the core position, the company achieved efficient output through progressive methods of benchmarking and standardized execution to scenario-based marketing, and continued to deepen cooperation with leading channels such as Sam, Fat Donglai, and Yonghui. The shipping scale and channel influence of benchmark channels increased simultaneously, and the depth and breadth of channel penetration continued to expand, and the growth rate of offline channels reached 207.2%.

Online channels also maintained strong growth, with a growth rate of 37.4%. Using Douyin as the core content position, the company built a complete closed loop of operation from content cultivation and traffic accumulation to global transformation; traditional e-commerce platforms undertook overflow traffic, fresh retail channels steadily increased, and multi-sector collaboration promoted continuous optimization of global conversion efficiency.

The precise adaptation of the product matrix provides solid support for channel expansion. Zhou Heiya has created a complete product system covering long-term insurance, medium insurance, short-term insurance, customized products and gift box products to accurately match the consumption scenarios and customer needs of different channels. Among them, the China Insurance series became the core single product with a wide range of channel adaptability, achieving online and offline omni-channel coverage. Sales exceeded 50 million yuan during the period, and sales growth was strong.

The product flavor moat was strengthened, and the brand was further rejuvenated

As Zhou Heiya's signature flavor, black duck flavor has always been Zhou Heiya's core flavor asset. During the reporting period, Zhou Heiya continued to iterate the black duck flavor product matrix, adhering to the collaborative development of long, medium, and short preservation forms to achieve omnichannel demand coverage.

The pace of iteration of new products is steadily accelerating, and the product matrix continues to expand. In the first half of the year, new products of various specifications, such as tiger skin chicken claws, boneless duck feet, fresh braised duck four treasure, and old braised duck feet, were introduced to the market one after another. Among them, Fresh Marinated Duck was launched on Sam's channel and received good market feedback with its accurate scene positioning and flavor advantages, which also showed the steady improvement of the company's production, research and systematic operation capabilities.

With his continuous product innovation strength, Zhou Heiya received many authoritative recognitions in the 8th iSee Global Food Innovation Awards. Zhou Fuyu, the founder, chairman of the board and CEO of the company, won the “Innovative Person of the Year”, Pocket Sauce Duck won the “iSee Global Food Innovation Award Silver Award”, and the spicy shredded chicken won the “iSee Global Delicious Award 2 Star Certificate”.

The brand building system was upgraded simultaneously. The company anchored the high-quality brand positioning of casual and spicy flavors, and the system upgraded its visual system and brand assets; deepened global marketing around high-related consumption scenarios such as supper, drama chase, and travel for young groups, driving sales growth of main products with popular products, and further strengthening the brand's youthful image.

The future will focus on three major directions to deepen high-quality growth

Looking ahead to the second half of 2026, the trend of structural differentiation in the domestic consumer market will continue, the structural reshaping of the casual seasoning industry is still progressing, and the importance of omnichannel operation capabilities will be further highlighted.

Zhou Heiya said that based on business results in the first half of the year, it will continue to focus on three core directions: one is to promote the upgrading of the growth model, continuously improve channel coverage and depth of penetration, and push the channel business towards higher quality large-scale growth; the second is to strengthen brand and product competitiveness, continuously improve the product matrix, accelerate the implementation of innovative products, comprehensively upgrade the brand's visual and communication system, and deepen the mental penetration of young consumers; the third is to consolidate the operating infrastructure, deepen the improvement of stock store operations and improve the profitability of individual stores, promote cost reduction and flexible supply capacity building, and improve the efficiency of the entire operation chain.

At the same time, the company is also developing a long-term layout in fields such as remodelling and overseas. Relying on Zhou Heiya's core taste assets, it extends to home cooking and convenient fast food scenarios through products such as marinated packages and hot pot ingredients; it explores overseas markets in parallel with channel trade exports and store models to reserve new momentum for long-term growth.

Food industry analyst Zhu Danpeng said that in the current context where the casual and marinated food industry as a whole is entering stock competition and category boundaries are becoming increasingly blurred, Zhou Heiya's report card shows strong endogenous growth resilience and sustainable core competitiveness. However, what is most worthy of our attention is Zhou Heiya's omnichannel business layout and breakthrough, which shows that Zhou Heiya's omni-channel coverage capabilities around member supermarkets, snack sales, convenience store chains, etc. are unleashing scale dividends. The transformation from a model that relied on stores in the past to “store+channel” two-wheel drive has achieved remarkable results. With the deepening of channel penetration and the release of flexible supply capabilities, the company is expected to continue to consolidate its leading position in the industry on the path of “qualitative scale growth”.