In the span of a few weeks, the fee-only advisory firm turned the ideas in founder Lucas Wennersten's retirement guide into a free suite of 13 planning tools, an audiobook, and a mobile app — with a hardcover edition of the book now in production.
SCOTTSDALE, Ariz. and VANCOUVER, BC, Aug. 20, 2026 /PRNewswire/ -- 49th Parallel Wealth Management, a fee-only fiduciary firm built for households whose financial lives cross the Canada–U.S. border, capped a season of rapid product development this summer — turning the ideas in founder Lucas Wennersten's retirement guide into a free suite of calculators, an audiobook, and now a mobile app, with a hardcover edition of the book in production.

"A book can only sit on a shelf," said Lucas Wennersten, CFP® (Canada and U.S.), CFA, founder of 49th Parallel Wealth Management and author of Crossing the 49th Parallel. "We wanted the ideas in it to actually travel with people — in their ears on a flight south for the winter, in their hands as a free calculator, and now literally in their pocket every time they cross the border. That's what this summer was about."
From Page to Practice: What Shipped This Summer
Next: A Hardcover Edition
A hardcover edition of Crossing the 49th Parallel is now in production, featuring new cover art in the firm's "From the Desert to the Tundra" visual identity. A release date and purchase link will follow; in the meantime, the book remains available now in paperback, Kindle, and audiobook editions.
Everything, Still Free
Across every format, the philosophy hasn't changed: give people a clear, honest starting point before they need to hire anyone. The full toolkit remains free and available now:
About 49th Parallel Wealth Management
49th Parallel Wealth Management is a fee-only, fiduciary registered investment adviser built for households whose financial lives cross the Canada–U.S. border. The firm coordinates investment management, financial planning, and cross-border tax preparation as a single relationship, so treaty benefits are claimed, double taxation is avoided, and nothing falls into the gap between two systems. Founded by Lucas Wennersten, CFP® (Canada and U.S.), CFA — author of Crossing the 49th Parallel — the firm serves clients from offices in Scottsdale, Arizona and Vancouver, British Columbia.
Media Contact
Shakorah Wennersten, Chief Operating Officer, 49th Parallel Wealth Management
info@49thparallelwealthmanagement.com • Scottsdale, AZ: 480-520-7770 • Vancouver, BC: 647-670-1203
49thparallelwealthmanagement.com
Disclaimer: Crossing the 49th Parallel and the tools referenced provide general educational information only and are not tax, legal, or investment advice. 49th Parallel Wealth Management is a registered investment adviser; advisory services are offered only where the firm is registered or exempt. Cross-border rules change and outcomes depend on individual circumstances.
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SOURCE Lucas Wennersten