Rival Technologies survey shows 11% of Gen Z say brands understand them well

• Rival Technologies research found 11% of Gen Z consumers say brands understand them “really well,” raising loyalty risk.
• Gen Z who feel understood were about nine times more likely to be unconditionally loyal: 45% vs 5%.
• Brand messaging triggered disengagement for 64.5% of respondents, versus 41.6% positive reactions and 29.7% negative reactions.
• Price and value (82%) and product quality (80%) ranked as top loyalty drivers; influencer recommendations ranked last at 9%.
• U.S. Gen Z were more likely than Canada to feel understood: 17% vs 6%; Apple, Nike, Costco led as most-cited loyal brands.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Rival Technologies Inc. published the original content used to generate this news brief on August 20, 2026, and is solely responsible for the information contained therein.