TransUnion survey shows trust, transparency top factors in choosing wealth managers

• TransUnion survey found trust, reputation, transparency drive wealth manager selection more than fees among U.S. consumers with $20,000+ investable assets.
• Among current investors, 65% ranked trust and reputation as top factors versus 49% citing fees and pricing.
• Prospective investors also prioritized trust and reputation, cited by 58% of respondents.
• Transparency in fees and advice led trust drivers at 56%, matching reputation and brand credibility at 56%.
• Fraud risk is a key concern, with 56% moderately to extremely worried about its impact on investments.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. TransUnion published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202608200817PRIMZONEFULLFEED9813221) on August 20, 2026, and is solely responsible for the information contained therein.