The Shanghai Municipal Sports Bureau issued the “Fifteenth Five-Year Plan for Sports Development in Shanghai”. Among them, it is proposed to develop the sports event economy. Improve the quality and efficiency of the integrated development of cultural, commercial, tourism, and sports exhibitions, and create a phenomenal event that attracts millions of people to participate. Optimize the business operation model, establish a market-oriented resource allocation mechanism, make good use of the “1 hour before the game and 2 hours after the game” gold consumption period, launch a number of personalized event products and consumption scenarios around the “Gen Z” population, silver-haired people, immigrants, etc., and build a friendly tournament economy for the whole crowd. Professional sports clubs are encouraged to cultivate a team culture based on regional identity and form a highly sticky professional tournament consumption model. Expand the commercial development of the competition, promote the development of cultural and creative products and digital collections for the competition, and activate the consumption of tournament derivatives. Expand the scale of competition service trade, promote the integrated competition and exhibition model, and encourage market players to launch products in conjunction with events.

The Shanghai Municipal Sports Bureau issued the “Fifteenth Five-Year Plan for Sports Development in Shanghai”. Among them, it is proposed to develop the sports event economy. Improve the quality and efficiency of the integrated development of cultural, commercial, tourism, and sports exhibitions, and create a phenomenal event that attracts millions of people to participate. Optimize the business operation model, establish a market-oriented resource allocation mechanism, make good use of the “1 hour before the game and 2 hours after the game” gold consumption period, launch a number of personalized event products and consumption scenarios around the “Gen Z” population, silver-haired people, immigrants, etc., and build a friendly tournament economy for the whole crowd. Professional sports clubs are encouraged to cultivate a team culture based on regional identity and form a highly sticky professional tournament consumption model. Expand the commercial development of the competition, promote the development of cultural and creative products and digital collections for the competition, and activate the consumption of tournament derivatives. Expand the scale of competition service trade, promote the integrated competition and exhibition model, and encourage market players to launch products in conjunction with events.