On August 20, Di Zhirui, vice president of Changan Automobile, said at the 2026 NEV Global Cooperation and Development Forum that Chinese automobile brands are facing three challenges: the first challenge is the shortfall in brand premium, and affordability is the only widely recognized label for Chinese brands overseas; the second challenge is the quantitative and profit imbalance, where the business viability depends entirely on bicycle profit and loss balance rather than shipment volume; the third challenge is the weak localization base. The production ratio of Chinese companies overseas is far lower than that of Japanese and European competitors.

On August 20, Di Zhirui, vice president of Changan Automobile, said at the 2026 NEV Global Cooperation and Development Forum that Chinese automobile brands are facing three challenges: the first challenge is the shortfall in brand premium, and affordability is the only widely recognized label for Chinese brands overseas; the second challenge is the quantitative and profit imbalance, where the business viability depends entirely on bicycle profit and loss balance rather than shipment volume; the third challenge is the weak localization base. The production ratio of Chinese companies overseas is far lower than that of Japanese and European competitors.