Tianji Holdings (01520) signs a memorandum of understanding on cooperation with Saudi royal art institutions to lay out global art IP business

Zhitong Finance App News, Tianji Holdings (01520) announced that on August 3, 2026, the company signed a memorandum of understanding on cooperation with Saudi art production agency Lasiaf Art Production Agency. According to the memorandum of understanding, the two sides intend to explore the establishment of a strategic partnership to develop art IP business cooperation on a global scale.

According to the announcement, the purpose of this cooperation is to integrate the art content resources of partner organizations as well as the company's IP operation and management experience and technical capabilities to achieve mutual benefit and win-win results in the fields of exhibition planning, art business development, and art digitalization. The two sides plan to cooperate in the following core areas: exhibition planning, exclusive exhibition cooperation, exclusive cooperation in art business development, and art digitalization.

According to reports, the partner agency Lasiaf Art Production Agency is an art management agency registered in Saudi Arabia. It has rich art content resources and art management expertise in Saudi Arabia and the entire Middle East region. The partner agency is wholly owned and CEO by Prince H.H. Faisal bin Sultan bin Mohammed Al Saud (Prince Faisal) of Saudi Arabia. The partner organization has a license for works of art related to Prince Faisal and rich artistic content resources in Saudi Arabia and the Middle East, and plans to invest all of its artistic resources and professional art management capabilities in this collaboration. Art works related to Prince Faisal will also be one of the authorized artistic contents of this collaboration between the two parties.

The board of directors believes that the partner organization has rich art content resources, and that this cooperation will help the Group further expand its art IP business. This cooperation is an important milestone in the company's art IP business. It effectively enhances the Group's global art IP expansion and enhances the company's overall competitiveness. It is expected to bring new business growth points to the company and have a positive impact on the company's future development.

According to information, Prince Faisal of Saudi Arabia is a multi-talented artist, skilled in poetry, painting, and film. As one of the most famous artists in Saudi Arabia and the Middle East, his works of art have been exhibited around the world many times. His work “The Old Market” (“The Old Market”) won the first prize in the Vienna Professional Competition, leaving a precious historical record of traditional Saudi architecture and market life. On the film side, Prince Faisal is an independent filmmaker and has participated in the production of many art films to pass on more Arab cultural heritage to the world.