According to QuestMobile data, as of June 2026, the number of monthly active users on the entire network reached 1,282 billion, an increase of 1.2% over the previous year; at the same time, user stickiness continued to grow. The monthly usage time and number of users on the entire network were 189.3 hours and 2,691 times, respectively, an increase of 7.4% and 3.1%, respectively. Among these, the proportion of users aged 45 and above reached 39.5%, and the proportion of third-tier and fourth-tier users reached 41.5%, up 2.4% and 0.7%, respectively, over the previous year, becoming a key factor in structural changes in users. In June 2026, the deduplication traffic of Tencent Holdings, Alibaba, and Douyin Group companies was 1,281 billion, 1,265 billion, and 1,259 billion respectively; Baidu Group, JD, Ant Group, Pinduoduo, and Meituan enterprises had deduplication traffic of 1,101 billion, 1,066 million, 955 million, 892 million, and 851 million respectively, forming the second camp.

According to QuestMobile data, as of June 2026, the number of monthly active users on the entire network reached 1,282 billion, an increase of 1.2% over the previous year; at the same time, user stickiness continued to grow. The monthly usage time and number of users on the entire network were 189.3 hours and 2,691 times, respectively, an increase of 7.4% and 3.1%, respectively. Among these, the proportion of users aged 45 and above reached 39.5%, and the proportion of third-tier and fourth-tier users reached 41.5%, up 2.4% and 0.7%, respectively, over the previous year, becoming a key factor in structural changes in users. In June 2026, the deduplication traffic of Tencent Holdings, Alibaba, and Douyin Group companies was 1,281 billion, 1,265 billion, and 1,259 billion respectively; Baidu Group, JD, Ant Group, Pinduoduo, and Meituan enterprises had deduplication traffic of 1,101 billion, 1,066 million, 955 million, 892 million, and 851 million respectively, forming the second camp.