Hong Kong sports nutrition distributor Fitness Fanatics (FIT.US) triples the scale of its US stock IPO and plans to raise US$35 million

The Zhitong Finance App learned that Hong Kong-based sports nutrition product distributor Fitness Fanatics (FIT.US) submitted updated documents to the US Securities and Exchange Commission (SEC) on Monday to drastically increase the proposed transaction size of its upcoming initial public offering (IPO). The company currently plans to issue 7 million shares at a price of 4 to 6 US dollars per share, raising about 35 million US dollars. Previously, it had applied to issue 2 million shares at a price of 4 to 5 US dollars per share. Based on the midpoint of the revised issue price range, Fitness Fanatics' total capital raised will increase by about 289% from previous expectations, but the corresponding market value is about US$113 million, down about 21% from the previous terms.

Fitness Fanatics distributes and sells sports nutrition products in Hong Kong and Malaysia. The sales channels cover various channels such as gyms, supermarkets, convenience stores, membership stores, specialty stores, e-commerce platforms and online markets. As of December 31, 2025, the company had more than 1,500 points of sale.

The company was founded in 2016 and plans to list on the NASDAQ under the ticker symbol “FIT.” Craft Capital Management acted as sole bookkeeper for this offering.