AB InBev-commissioned whitepaper flags moderation trend as alcohol market stays resilient

• AB InBev-commissioned Ipsos-IWSR whitepaper flags shifting drinking patterns but calls global beverage alcohol demand resilient.
• Total alcohol volumes remain over 30% above 2000 levels despite recent declines in per-capita consumption.
• Report estimates 76% of legal-drinking-age adults drink alcohol, with Gen Z participation rising.
• Premium+ volumes grew at a 5% CAGR from 2014-2024, signaling continued willingness to pay for higher-end products.
• Moderation focus strengthens; 35% cite social occasions as the main drinking driver; 77% trust new products from known brands.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. AB - Anheuser-Busch InBev SA published the original content used to generate this news brief on August 03, 2026, and is solely responsible for the information contained therein.