As people's health awareness increases, health tourism is becoming the choice of more and more consumers. The “15th Five-Year Plan for Building a Strong Tourism Country”, which was issued recently, proposes to promote organic integration and two-way empowerment in the fields of tourism and medicine, and actively cultivate integrated business formats such as health tourism. This provides clear ideas for all regions to create high-quality health tourism programs. The rise of health tourism is the result of a combination of economic and social development and changes in the tourism industry. On the one hand, the aging of China's population continues to deepen, and the demand for health and wellness, emotional companionship, and social interests is increasing; on the other hand, mass tourism has evolved from a single sightseeing check in to an iterative immersive leisure experience. Health tourism with various functions such as leisure, vacation, health and fitness is becoming a new blue ocean for cultural tourism consumption. It is also important to note that developing health tourism does not simply superimpose the concepts of tourism and health, but rather promotes the integrated development of health tourism according to local conditions based on resource endowments and deep cultivation of unique connotations. It can build on the advantages of local characteristics, give full play to the advantages of various resources such as forests, hot springs, traditional Chinese medicine, etc., and actively create various types of products such as forest oxygen bar health, hot spring physiotherapy, medicinal diet health, etc., to form a diverse and complementary supply system.

As people's health awareness increases, health tourism is becoming the choice of more and more consumers. The “15th Five-Year Plan for Building a Strong Tourism Country”, which was issued recently, proposes to promote organic integration and two-way empowerment in the fields of tourism and medicine, and actively cultivate integrated business formats such as health tourism. This provides clear ideas for all regions to create high-quality health tourism programs. The rise of health tourism is the result of a combination of economic and social development and changes in the tourism industry. On the one hand, the aging of China's population continues to deepen, and the demand for health and wellness, emotional companionship, and social interests is increasing; on the other hand, mass tourism has evolved from a single sightseeing check in to an iterative immersive leisure experience. Health tourism with various functions such as leisure, vacation, health and fitness is becoming a new blue ocean for cultural tourism consumption. It is also important to note that developing health tourism does not simply superimpose the concepts of tourism and health, but rather promotes the integrated development of health tourism according to local conditions based on resource endowments and deep cultivation of unique connotations. It can build on the advantages of local characteristics, give full play to the advantages of various resources such as forests, hot springs, traditional Chinese medicine, etc., and actively create various types of products such as forest oxygen bar health, hot spring physiotherapy, medicinal diet health, etc., to form a diverse and complementary supply system.