Juventus names Felicia as official healthy food partner in multiyear deal

• Juventus entered a multi-year partnership with Felicia, Andriani Società Benefit’s flagship brand, naming it Official Healthy Food Partner.
• Deal brings Felicia into Juventus’ commercial ecosystem, including visibility at Allianz Stadium during Serie A, Coppa Italia matches.
• Partnership includes fan-focused digital content via Juventus Creator Lab, leveraging the club’s social audience of more than 190 million followers.
• Felicia products will be integrated into the men’s first-team nutrition plan, linking the brand directly to player daily routines.
• Agreement announced on July 31, 2026.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Juventus Football Club S.p.A. published the original content used to generate this news brief on July 31, 2026, and is solely responsible for the information contained therein.