Bundle raises US$5.5 million pre-seed round led by Ethereal Ventures, Further Ventures

• Bundle, a networked rewards platform for brands, raised USD 5.5 million in a pre-seed round led by Ethereal Ventures, with Further Ventures participating.
• The company pools participating brands’ incentive budgets into shared reward pools, aiming to replace discounting and cashback with larger, ticket-based rewards.
• Bundle plans initial launches in Singapore, Vietnam, the Philippines, citing more than 50 founding brands already on the platform.
• Pilot results across five markets included USD 100,000 in rewards to more than 1,100 winners, with conversion uplifts of up to 4x.
• Proceeds will fund product development, strategic partnerships, and expansion across Asia and other markets.

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