Brave Bison Sweetens Bid for System1

05:35 AM EDT, 07/30/2026 (MT Newswires) -- Brave Bison Group (BBSN.L) made an improved and revised proposal to acquire shares it does not own in marketing research company System1 Group (SYS1.L). The offer values each System1 share at 3.27 pounds sterling, comprising 1.35 pounds in cash and 2.04 new Brave Bison shares, giving the target a valuation of 43.1 million pounds, according to a Thursday release. The media, marketing and technology company, which is System1's largest shareholder with a 28% stake, previously submitted two proposals to acquire the remaining 72% stake it does not own in the target, both of which the latter's board said it was unable to recommend to its shareholders. If the improved offer is completed and fully accepted, System1 shareholders are expected to hold 14.5% of Brave Bison's ordinary issued share capital.