PSQ Holdings agrees to sell EveryLife to FreeHold Brands for $5.5 million cash

• PSQ Holdings agreed to sell its EveryLife diaper and baby products brand to FreeHold Brands for USD 5.5 million in cash.
• Deal expected to close by Sept. 30, 2026, subject to customary closing conditions.
• Transaction aimed at exiting direct-to-consumer commerce, sharpening PSQ’s focus on payments and financial infrastructure.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. PSQ Holdings Inc. published the original content used to generate this news brief on July 28, 2026, and is solely responsible for the information contained therein.