Colruyt Group’s Okay Direct unmanned store format expands to Brussels

• Colruyt Group will expand its unmanned Okay Direct format to Brussels in fiscal 2027, pairing it with a new staffed Okay store in Etterbeek.
• Two stand-alone Okay Direct sites in Ghent will shut on July 28, leaving the Kortrijksepoort location operating.
• The strategy shifts to co-locating unmanned stores next to staffed outlets to improve replenishment efficiency and staffing flexibility.
• The Brussels opening date for the Etterbeek Okay Direct site will be disclosed later.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Colruyt Group NV published the original content used to generate this news brief on July 28, 2026, and is solely responsible for the information contained therein.