According to CICC's research report, leading brands are developing differently, and “channel brands” are easier to win. The core competitiveness evaluation dimensions of ready-made tea include product strength, operation power, brand potential, and management team. Among them, the core of affordable brands is a strong supply chain, and middle and high-end brands focus on comprehensive competition. Distinguishing between “channel brands” and “mental brands”, we believe that currently “channel brands” are easier to win, and “mental brands” are more difficult but not without opportunities; first-mover advantage & latecomer innovation all have opportunities.

According to CICC's research report, leading brands are developing differently, and “channel brands” are easier to win. The core competitiveness evaluation dimensions of ready-made tea include product strength, operation power, brand potential, and management team. Among them, the core of affordable brands is a strong supply chain, and middle and high-end brands focus on comprehensive competition. Distinguishing between “channel brands” and “mental brands”, we believe that currently “channel brands” are easier to win, and “mental brands” are more difficult but not without opportunities; first-mover advantage & latecomer innovation all have opportunities.