Safe, transparent eCommerce ecosystem for HCM City

HO CHI MINH: Ho Chi Minh (HCM) City is stepping up efforts to build a safer and more transparent eCommerce ecosystem as authorities accelerate implementation of the new eCommerce Law, which aims to strengthen consumer protection, enhance platform accountability and support the sustainable growth of the country’s digital economy.

The HCM City Department of Industry and Trade, in coordination with the Vietnam eCommerce and Digital Economy Agency under the Industry and Trade Ministry and other agencies, held a conference recently on implementing the law under the theme “Building a Safe and Transparent eCommerce Ecosystem.”

Speaking at the event, Bui Ta Hoang Vu, director of the HCM City Department of Industry and Trade, said the new law would directly affect businesses and consumers, making it essential for all market participants to understand and comply with the new regulations.

Vietnam’s eCommerce market was estimated at around US$40bil in 2025, with HCM City accounting for approximately US$12bil. The city’s online retail sector expanded by more than 30% last year and is expected to maintain strong growth in 2026.

As the market continues to expand, so do the opportunities for businesses. However, only those that understand and comply with the legal framework will be well positioned to fully capitalise on its growth potential, he said. — Viet Nam News/ANN