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    Deckers Outdoor (DECK) Is Down 9.8% After Record First Billion-Dollar Quarter And Higher EPS Guidance

    Simply Wall St·07/26/2026 09:34:36
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    • Earlier this week, Deckers Outdoor reported first-quarter fiscal 2027 results with record sales of US$1,019.53 million and net income of US$129.97 million, while slightly lifting full-year earnings guidance and targeting operating margins just above 21.5%.
    • The company’s guidance now assumes using roughly 80% of projected fiscal 2027 free cash flow for share repurchases, underscoring management’s focus on returning capital while brands like HOKA and UGG continue to power its more than US$5.86 billion revenue outlook.
    • Next, we’ll consider how this first-ever US$1 billion quarter and higher EPS guidance might influence Deckers Outdoor’s broader investment narrative.

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    Deckers Outdoor Investment Narrative Recap

    To own Deckers, you need to believe its core brands, especially HOKA and UGG, can keep driving healthy sales while high margins hold up despite cost and promotional pressures. The first-ever US$1,019.53 million quarter and slightly higher full year EPS guidance support that view, but management’s warning about tariffs, freight and a more promotional backdrop keeps margin pressure as the key near term risk rather than materially changing the main catalyst.

    Among the recent announcements, the updated full year fiscal 2027 outlook is most relevant here. Deckers now targets net sales of US$5.86 billion to US$5.91 billion and operating margins just above 21.5%, while planning to return roughly 80% of projected free cash flow via buybacks. This ties the earnings narrative and capital return story closely together, reinforcing how execution on brand demand and DTC growth will feed directly into shareholder returns.

    Yet even with these strong headlines, investors should be aware that rising tariffs and freight costs could still...

    Read the full narrative on Deckers Outdoor (it's free!)

    Deckers Outdoor's narrative projects $6.8 billion revenue and $1.2 billion earnings by 2029. This requires 7.5% yearly revenue growth and roughly a $0.2 billion earnings increase from $1.0 billion today.

    Uncover how Deckers Outdoor's forecasts yield a $126.86 fair value, a 32% upside to its current price.

    Exploring Other Perspectives

    DECK 1-Year Stock Price Chart
    DECK 1-Year Stock Price Chart

    The most bearish analysts were already assuming only about 5.4 percent annual revenue growth to roughly US$6.5 billion and flat US$1.0 billion earnings, so this quarter’s results and margin commentary could either ease or reinforce that more pessimistic view, depending on how you interpret the tariff and freight headwinds.

    Explore 9 other fair value estimates on Deckers Outdoor - why the stock might be worth 9% less than the current price!

    Decide For Yourself

    Don't just follow the ticker - dig into the data and build a conviction that's truly your own.

    • A great starting point for your Deckers Outdoor research is our analysis highlighting 4 key rewards that could impact your investment decision.
    • Our free Deckers Outdoor research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Deckers Outdoor's overall financial health at a glance.

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    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.