Luxury brand LV recently sued a real estate company and property company in Xiamen. The case is scheduled to open on August 10. LV argues that the four-leaf flower pattern, which is highly similar to its registered trademark, is widely used in public areas of the community, and is suspected of endorsing the brand. The housing enterprise argues that this pattern is a common pattern for Chinese gardens and originates from traditional Chinese treasure flowers. This is also the first time that LV has extended trademark protection to the field of real estate construction. According to public data, in the past five years, LV has initiated 1,691 trademark lawsuits in China, with 56 new cases added in the first half of 2026 alone.

Luxury brand LV recently sued a real estate company and property company in Xiamen. The case is scheduled to open on August 10. LV argues that the four-leaf flower pattern, which is highly similar to its registered trademark, is widely used in public areas of the community, and is suspected of endorsing the brand. The housing enterprise argues that this pattern is a common pattern for Chinese gardens and originates from traditional Chinese treasure flowers. This is also the first time that LV has extended trademark protection to the field of real estate construction. According to public data, in the past five years, LV has initiated 1,691 trademark lawsuits in China, with 56 new cases added in the first half of 2026 alone.