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    Scandic Hotels Group (OM:SHOT) After Strong Results And The Valuation Case

    Simply Wall St·07/25/2026 17:20:06
    語音播報

    Scandic Hotels Group (OM:SHOT) has attracted fresh attention after reporting second quarter and first half 2026 results, with higher sales, net income and earnings per share compared with the same periods last year.

    See our latest analysis for Scandic Hotels Group.

    The latest results come after a mixed run for Scandic Hotels Group’s stock, with the share price up 3.2% over the last day and 1.6% over the week, but down 10.4% over the past month and 15.6% year to date. The 1 year and 5 year total shareholder returns of 3.2% and 153.2% point to much stronger longer term momentum.

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    Scandic Hotels Group now appears to be a business reporting stronger numbers, yet the share price is still lagging over recent periods. Are investors being cautious, or is the stock already priced fairly for this progress?

    Most Popular Narrative: 12.9% Undervalued

    With Scandic Hotels Group last closing at SEK81.75 against a narrative fair value of SEK93.86, the current pricing sits below what the most followed storyline suggests.

    Scandic is seeing strong booking trends for the spring and summer seasons, with expectations of increased average room rates and occupancy compared to last year, supporting future revenue growth. A new hotel with 214 rooms is planned to open in Berlin in the second half of 2026, part of efforts to grow their hotel portfolio, which is expected to provide a positive impact on future revenue.

    Read the complete narrative.

    Want to understand why this narrative points to a higher value for Scandic Hotels Group? The story focuses on rising earnings power, richer margins, and a future profit multiple that assumes the growth push keeps delivering. Curious which assumptions really do the heavy lifting in that fair value?

    Result: Fair Value of SEK93.86 (UNDERVALUED)

    Have a read of the narrative in full and understand what's behind the forecasts.

    However, the Scandic Hotels Group narrative still faces pressure from softer room rates and higher capacity in Finland, which could weigh on occupancy and margins.

    Find out about the key risks to this Scandic Hotels Group narrative.

    Another View on Scandic Hotels Group’s Valuation

    While the narrative fair value points to Scandic Hotels Group being 12.9% undervalued, its P/E ratio of 24.2x tells a different story. That is higher than both peers at 16.3x and the European hospitality average at 17.7x, and slightly below its fair ratio of 27.6x, raising the question of whether investors are accepting extra valuation risk for only a modest implied cushion.

    See what the numbers say about this price — find out in our valuation breakdown.

    OM:SHOT P/E Ratio as at Jul 2026
    OM:SHOT P/E Ratio as at Jul 2026

    Next Steps

    If the mixed signals on Scandic Hotels Group leave you undecided, take that as a cue to review the numbers yourself and act quickly to form your own view with 3 key rewards and 2 important warning signs

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    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.