TransUnion Canada study shows 25% of consumers plan new credit applications despite inflation squeeze

• TransUnion’s Q2 2026 Canada Consumer Pulse showed modest improvement in household sentiment, with 45% optimistic about finances over the next 12 months.
• Inflation remained the dominant concern, with 86% ranking it in their top three worries; 50% said income is not keeping pace.
• Cost pressures continued to curb demand, with 51% cutting discretionary spending; only 11% increased discretionary outlays.
• Credit appetite held steady, with 25% planning to apply for new credit or refinance; 21% considered borrowing but did not proceed.
• Fraud risk drove tighter monitoring, with 40% checking credit reports at least monthly; 44% reported recent fraud targeting.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. TransUnion published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202607220600PRIMZONEFULLFEED9765463) on July 22, 2026, and is solely responsible for the information contained therein.