Criteo partners with Massmart to launch retail media ads across South Africa digital properties

• Criteo SA entered a retail media collaboration with Massmart to expand onsite advertising across the retailer’s South African digital properties.
• Massmart will roll out Sponsored Product Ads, plus Onsite Display Ads, using Criteo’s Commerce Yield platform to support campaign management and measurement.
• The ad formats are already live on Makro.co.za, with the partners evaluating broader placement expansion across Massmart’s digital ecosystem.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Criteo SA published the original content used to generate this news brief on July 21, 2026, and is solely responsible for the information contained therein.