IPO News | Xiaohongshu responds to IPO rumors: none of the relevant information is true

The Zhitong Finance App learned that recently, news about Xiaohongshu's overseas listing process has continued to ferment in the market. Rumor has it that Xiaohongshu secretly submitted an IPO application before the end of June, and the listing process was affected because former employees reported that the company had “listing compliance” issues. On July 22, Xiaohongshu responded, saying that none of the IPO-related information currently circulating is true. The company has not confirmed the relevant listing arrangements, and market news that it has submitted an IPO application and that listing has been blocked is all false information.

According to information, Xiaohongshu was founded in 2013 and is a platform with a lifestyle content community as the core. Its business covers the fields of content sharing, consumption decisions, and e-commerce transactions. Through the form of user-generated content (UGC), the platform forms a content ecosystem around lifestyle scenes such as beauty, fashion, travel, food, home, and sports, and is known as the “Chinese version of Instagram.” At present, Xiaohongshu has become one of the most influential consumer decision-making platforms among young domestic users.

Previously, news of Xiaohongshu seeking to go public was circulating many times in the market. According to reports, Xiaohongshu was once regarded by the outside world as one of the platforms with strong IPO potential among Chinese internet companies, and its valuation received attention from investment institutions in the private equity market. However, the company has always maintained a cautious attitude towards the listing plan and has not officially announced the specific listing schedule.