Apple raised the prices of iPhone, Apple Watch, and AirPods series products in the Japanese market on July 18, the first large-scale price adjustment in recent years. The price of the iPhone 17 Pro Max maximum storage version rose from 329,800 yen to 354,800 yen, an increase of 25,000 yen; starting with the iPhone 17, the price increased from 129,800 yen to 142,800 yen. Prices for Apple Watch Series 11, Ultra 3, and AirPods have also increased. Apple has yet to announce the specific reason for the price adjustment in the Japanese market. The market believes that rising costs, changes in exchange rates, and supply chain factors may drive price adjustments.

Apple raised the prices of iPhone, Apple Watch, and AirPods series products in the Japanese market on July 18, the first large-scale price adjustment in recent years. The price of the iPhone 17 Pro Max maximum storage version rose from 329,800 yen to 354,800 yen, an increase of 25,000 yen; starting with the iPhone 17, the price increased from 129,800 yen to 142,800 yen. Prices for Apple Watch Series 11, Ultra 3, and AirPods have also increased. Apple has yet to announce the specific reason for the price adjustment in the Japanese market. The market believes that rising costs, changes in exchange rates, and supply chain factors may drive price adjustments.