Puig Forecasts Lifted as AlphaValue/Baader Europe Notes Fragrance Business Strength

07:04 AM EDT, 07/16/2026 (MT Newswires) -- AlphaValue/Baader Europe revised its financial forecasts for Puig Brands (PUIG.MC) as it took into account the Spanish fashion and beauty company's full-year 2025 results. "The stronger than expected resilience of the Fragrance business and the encouraging recovery in Makeup profitability have supported stronger earnings. Despite the challenging trading environment, including the ongoing conflict in the Middle East, a tougher cost environment and persistent FX headwinds, management remains confident in delivering stable profitability in FY26. This has been reflected in our upward revisions to earnings forecasts," the research firm wrote in a Wednesday note. The projected EPS for 2026 was increased by 18% to 1.01 euros, while that for 2027 was lifted by 13.3% to 1.06 euros. Analysts added that they still view the stock positively amid expectations of a "more normalized" fragrance market outlook and the company's continued outperformance in the premium beauty sector. Puig's stock is rated buy, with a price target of 22.9 euros.